Promote sports startups and a sports technology ecosystem
We will promote startups in sports and help create a technology ecosystem in sports.
Bharatiya Janata Party · Lok Sabha General Election 2024
Last updated 8 Jul 2026
“We will incentivize sports goods manufacturing in partnership with the sports ecosystem in Bharat.”
The promise was to incentivise sports goods manufacturing in partnership with the sports ecosystem in India. Official evidence now shows a clearer policy and budget pathway. Union Budget 2026-27 allocated Rs 500 crore for Promotion of Sports Goods Manufacturing, and PIB described it as a dedicated initiative to boost domestic capability. NITI Aayog and the Ministry of Youth Affairs and Sports also launched a report on India's sports equipment manufacturing sector, setting an ambition to scale sports goods exports to about USD 8.1 billion by 2036 and recommending fiscal incentives, upgraded manufacturing clusters, world-class testing and certification infrastructure, Brand India promotion and partnerships with international players. National Sports Policy 2025 also recognises sports as an economic sector and calls for strengthening sports manufacturing. The promise is therefore on track, but not fulfilled yet because approved-source evidence does not show full operational rollout, beneficiary selection or manufacturing-output gains from the new incentive. Budget: Union Budget 2026-27 allocated Rs 500 crore for Promotion of Sports Goods Manufacturing; utilisation evidence was not found.
NITI Aayog report on sports equipment manufacturing was launched, targeting USD 8.1 billion sports goods exports by 2036 and recommending fiscal incentives, clusters and testing infrastructure.
View sourceUnion Budget 2026-27 allocated Rs 500 crore for Promotion of Sports Goods Manufacturing.
View sourceNational Sports Policy 2025 was approved with a focus on strengthening the sports manufacturing ecosystem.
View sourceSports goods manufacturing clusters (Commerce)
Cabinet approves National Sports Policy 2025
Union Budget 2026-27 allocates Rs 500 crore for sports goods manufacturing
NITI Aayog report on sports equipment manufacturing sector launched
We will promote startups in sports and help create a technology ecosystem in sports.
We will launch a new programme for sportspersons, providing them with benefits like educational opportunities, employment opportunities and promotion opportunities.
We will include more traditional sports under the Khelo India Scheme.

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